Services
Hire one room, or the whole desk.
Social, paid, press, and outreach only work as separate vendors when the brand is willing to sound like four companies. We would rather it sounded like one.
01
Organic social
The feed as a publication.
We plan the series, the voice, and the cadence — then we stay with it. Not a dump of assets. A point of view the brand can keep.
Most social retainers produce volume and call it presence. We treat the feed like a small magazine: a recurring line, a reason to return, and replies written by someone who knows the brief. Reporting names what to stop, not only what posted.
- Voice and series architecture
- A monthly editorial, not a content mill
- Community replies with a point of view
- A read on what the audience actually did
02
Paid marketing
Spend with a sentence.
Paid is how a true line reaches the right people faster. We write the offer, set the flight, and cut anything that buys attention the brand cannot use.
We do not start in the ad account. We start with the one claim worth paying to repeat, then design audiences and creative around it. Media buying can sit with us or with your team — decided before anyone spends.
- Offer and campaign architecture
- Creative that can also run unpaid
- Audience design and spend pacing
- A kill list for what is not working
03
Public relations
A story a journalist can use.
PR is not a press release. It is a point of view, the proof behind it, and the timing. We shape those before anyone is asked to care.
We prepare the spokesperson for the questions the beat will actually ask, and we keep the announcement inside a narrative the company can defend a month later. Issues are watched. Coverage is judged by whether it mattered, not by a clip count.
- Narrative and proof
- Spokesperson preparation
- Announcement design
- An honest read of the coverage
04
News media outreach
The right reporter, not a database dump.
Lists are built from the story. The note respects the beat. Follow-up is a correspondence, not a blast with the name swapped.
We map who covers the subject, what they have already said, and why this story belongs in their section. Embargoes stay short. Every yes, no, and later is written down so the next note is smarter than the last.
- Beat mapping
- Notes written one by one
- Embargo management
- A living record of the desk
05
Brand outreach
Partnerships with a specific idea.
Other brands, retailers, and cultural rooms. We look for overlap in audience and in taste — then we make the collaboration something both sides would do anyway.
A logo swap is not a partnership. We find the shared object: a table, a product, a night, a tool. The ask is concrete, the idea is co-authored, and the launch has an owner on each side.
- Partner mapping
- The ask, written plainly
- A collaboration specific enough to photograph
- Launch coordination
06
Influencer outreach
Creators briefed as publishers.
Fit before follower count. We shortlist people who already have the point of view, then brief them like collaborators — including the right to disagree.
The outreach desk on this site is the same cut we use in market: niche, room, reach, and a reason. Contracting, usage, and the performance read stay attached to the names, not to a vanity sort.
- Discovery and vetting
- Outreach in the brand's voice
- Usage and contracting support
- A read of what the work actually did
Before the brief
Can we hire one service?
Yes. Organic, paid, press, news outreach, brand partnerships, or the creator desk can stand alone. They are sharper together, because the line stays the same.
Do you buy the media?
We direct it. Buying can sit with Trendscopes or with your team. We decide that in the brief, before an ad account is opened.
Do you guarantee coverage?
No. A guaranteed headline is a favor, not a story. We guarantee the list, the line, the follow-up, and an honest read of what came back.
Where do you work?
In English, with teams wherever they are. The rooms we care about are audiences and newsrooms, not a particular office.