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Social media marketing and public relations

The conversation, scoped.

Organic social, paid media, public relations, news outreach, brand partnerships, and an influencer desk — run as one practice, so a brand sounds like itself in every room.

Start a briefSee the work

Six rooms. One line.

All services
01Organic socialThe feed as a publication.02Paid marketingSpend with a sentence.03Public relationsA story a journalist can use.04News media outreachThe right reporter, not a database dump.05Brand outreachPartnerships with a specific idea.06Influencer outreachCreators briefed as publishers.

Most agencies split social from press. The audience does not.

  1. 01

    Hear the constraint

    What cannot be said, what has already been tried, and who the audience trusts before they trust you.

  2. 02

    Choose the rooms

    Social, paid, press, partners, creators. We staff only the rooms the story needs.

  3. 03

    Make the line

    One sentence the brand can repeat. Every channel is a version of it, not a new personality.

  4. 04

    Stay for the replies

    Outreach is a correspondence. We track who answered, who declined, and what to change.

The shape of the work

Composite studies. The brands are invented, so the method can be shown before a client list is public.

NorthlineAudioProduct launchOrganic · Creators · PressHarbor & RyeHospitalitySecond cityPress · Brand · OrganicFieldnoteWellnessAlways-onPaid · OrganicKinetic CivicCivic softwareAnnouncementNews · Press · Organic

Influencer desk

Build a shortlist before the first call.

Niche, room, and reach — not a vanity sort. Twelve sample creators show the cut. A live search, once we are hired, is wider.

Open the outreach desk

If the story is ready, the rooms are not hard to find.

Start a brief